• G&G DISTILLED
Garden & Gun’s exclusive Kentucky Bourbon Country experience
2024
G&G Distilled is a curated, weeklong experience in the heart of Kentucky’s Bourbon Country. Participants gather together to celebrate America’s native spirit with rare tastings, intimate dinners, exclusive tours, and more. I worked with the team at Garden & Gun to establish the event’s identity, apply the visual system to collateral, and support multi-channel marketing through design of promotional materials.
( Many thanks to all who participated this year! )ROLE — Identity System, Editorial, Web, Print + Digital Collateral
CREATIVE DIRECTION — Caroline O’Neill
COLLATERAL + EVENT DESIGN — G&G Marketing / Events
EVENT PHOTOGRAPHY — Shining Light Photography
CREATIVE DIRECTION — Caroline O’Neill
COLLATERAL + EVENT DESIGN — G&G Marketing / Events
EVENT PHOTOGRAPHY — Shining Light Photography
• G&G DISTILLED LAUNCH
The event experience was first introduced to the G&G readership through the run of a single magazine spread, with the goal of creating intrigue around the event details to follow.
The event experience was first introduced to the G&G readership through the run of a single magazine spread, with the goal of creating intrigue around the event details to follow.
• DESIGN SYSTEM
Our partners at Kentucky Tourism were looking to capture its beloved Bourbon Country with a fresh perspective. The identity pushes elegant typography and heritage-inspired illustration through bold application. A signature color pop, play with scale, and barrel shapes round out the system.
Our partners at Kentucky Tourism were looking to capture its beloved Bourbon Country with a fresh perspective. The identity pushes elegant typography and heritage-inspired illustration through bold application. A signature color pop, play with scale, and barrel shapes round out the system.
• PROMOTION
Leading up to the event, we flexed the design system to promote the experience (venues, musical guests, chefs, distilleries) across print, social, email, and web.
Leading up to the event, we flexed the design system to promote the experience (venues, musical guests, chefs, distilleries) across print, social, email, and web.
• GUIDE TO BOURBON COUNTRY
We produced a booklet of food & beverage, attraction, and shopping recommendations across all participating KY counties, provided to guests leading up to the events.
We produced a booklet of food & beverage, attraction, and shopping recommendations across all participating KY counties, provided to guests leading up to the events.
• COLLATERAL
The design system was applied across a wide range of collateral, on-site at every G&G Distilled event.
The design system was applied across a wide range of collateral, on-site at every G&G Distilled event.
