• FOXTROT
Private label packaging for everyone’s favorite corner store
2020
Foxtrot is a neighborhood market that offers specialty, curated goods—now including its own Private Label—at its locations around Chicago, Dallas, and D.C. “Everyday Joy” is the ethos that drives this product line and its packaging.
STUDIO — Perky Bros
ROLE — Illustration, Design
PACKAGE DESIGN + COPYWRITING — Rex Runyeon
CREATIVE DIRECTION — Jeff Perky
ROLE — Illustration, Design
PACKAGE DESIGN + COPYWRITING — Rex Runyeon
CREATIVE DIRECTION — Jeff Perky
• PACKAGING SYSTEM
The Private Label packaging system is an extension of the Foxtrot identity built out by Perky Bros—layered, playful, nostalgia made new. Typography reflects a from-the-hand quality, as do the idiosyncratic, storied illustrations. My role included creating illustrations for chip and granola packaging, giving personality to each flavor, and applying the system across different package sizes.
The Private Label packaging system is an extension of the Foxtrot identity built out by Perky Bros—layered, playful, nostalgia made new. Typography reflects a from-the-hand quality, as do the idiosyncratic, storied illustrations. My role included creating illustrations for chip and granola packaging, giving personality to each flavor, and applying the system across different package sizes.
• GUIDELINES
Our team also worked to develop the Private Label Packaging Guidelines for Foxtrot, inclusive of inspiration and guiding principles to application of type, illustration, copy, and supplemental elements.
Our team also worked to develop the Private Label Packaging Guidelines for Foxtrot, inclusive of inspiration and guiding principles to application of type, illustration, copy, and supplemental elements.
